Connex-Samsung partnership

Mobile telephony operator Connex and Hat Romania, the official distributor of Samsung handsets on the Romanian market, have recently concluded a partnership that resulted in a new communications service package: Payback. What does Payback mean? Payback is a novel service for the Romanian market. First of all, this is because the subsidisation for the phone the client is buying is completely different from the traditional approach, used by the GSM operators, and second, because the consumer commitment to the company is taken for two years instead of one. “Connex in partnership with Hat Romania introduces a unique mobile phone purchasing concept on the Romanian market. Opting for the Connex Payback package, our customers will be able to buy a Samsung phone by paying up to 70% less of its real price,” said Andreea Stanescu, senior director consumer market with Connex. Connex Payback package contains a Samsung phone and a two-year Connex subscription. When buying the phone, the customers pay the full price of the Samsung terminal and then get back 5 dollars every month deducted from the Connex bill for 24 months. ZF