Cosmote will continue to communicate aggressively in 2007

The third largest player on the Romanian telecom market will continue to communicate aggressively this year, as well, but it will also start to build the emotional side of the brand. On an extremely competitive market, gaining an increasingly significant market share involves serious financial and creative efforts. That being the case, communication is high on the priority list of the management, and it is sometimes the only thing that differentiates the dozens of offers bombarding consumers. On the Romanian advertising market, the brands that put the biggest sums in advertising in the first ten months of last year, in the traditional press (TV, printed press, radio), are from the telecom field: Orange (40.56 million euros), Vodafone-MobiFon (38.07 million euros) and Cosmote (21.73 million euros). According to monitoring company Alfacont Mediatrack the sums represent gross rate-card investments made by these brands in advertising. From its third position in the ranking, Cosmote will continue to communicate aggressively this year, while at the same time working to build its emotional side, a natural step given the company’s current development stage.