Cotroceni Park in its first year: sales of 450,000 euros/day

Cotroceni Park Mall in Bucharest, controlled by Israeli billionaire Lev Leviev, became a cash magnet for Bucharest inhabitants in 2010, its first full year in business, with tenants of the shopping centre recording business volumes of around 450,000 euros per day.
Overall, the 300 million-euro mall sold 164 million euros’ worth of products and services, over 0.8% of Romania’s fast moving consumer goods market, estimated at around 20 billion euros a year. This was achieved thanks to the large number of visitors received by the most expensive mall built in Romania, 50,000 people on weekdays and between 70,000 and 80,000 on Saturdays and Sundays.
“Surprisingly for us, July and August, when people are on holiday, fared above the 2010 average, and December was the best month, when we reached 22 million-euro sales after we managed to persuade tenants to keep the stores open throughout the holiday period, including on December 25th,” said Israel Vizel, general manager of Cotroceni Park.
According to information provided by the company, the spending budget amounted to an average of 8 euros per visitor, below the average of malls in more developed countries, with Germany malls boasting average sales of 30 euros per visitor.