Bored with traditional gifts and taking their cue from western businesses, a few Romanian entrepreneurs are seeking to persuade consumers with above-average income that a balloon ride, a spa session and a dance class are appropriate gifts for friends or bosses, writes BUSINESS Magazin weekly (www.businessmagazin.ro)
“The best-selling gifts are those that promise thrills – an
aeroplane flight, a balloon ride, or a spa session,” says Rodica
Șuteu, one of the founders of White Rabbit, a local company that
sells experience gifts.
Another such company is 2Xperience, which in 2009 started to sell
individual and corporate customers experience gifts. Over the next
few years, the company intends to tap into the Swiss market, and
open an office in Geneva. With that in mind, it is preparing to
relaunch its website in five languages.
“The idea for 2Xperience came to us after we received such an
experience gift,” recall Andreea-Cristina Dincă, 24, and Bogdan
Romașcu, 27, founders of 2Xperience.