Dedeman Bacau sees flat turnover at 250m euros

Dedeman DIY store network, held by brothers Adrian and Dragos Paval of Bacau, last year maintained its turnover at the level of two years ago, namely 250m euros, amid a 25% market decline. The Bacau-based company thus managed, during one of the roughest years for the Romanian economy in the past decade, to keep its turnover at 250m euros, in line with its start-of-the year budgeted level, with store network expansion as one of the factors that helped it attain its projections. As a matter of fact, Dedeman last April entered the Bucharest market, with a store located in Soseaua Giurgiului, and subsequently opened another store in western Bucharest, on a plot of land the retailer owns. “Expansion plans are unchanged. In late 2010 Dedeman network will include 20 stores,” stated Dragos Paval, chairman and majority shareholder in Dedeman, a network currently operating 16 stores with over 3,000 employees. For 2010, the retailer expects 15% higher turnover in euros after it opens four new stores in Brasov, Craiova, Arad and Timisoara. The first store, the one of Brasov, will be opened this week.