Delaco could double sales of Jogobella yoghurts

Delaco, one of the largest distributors of dairy products in Romania, could post sales worth 12 million euros this year from the sale of products made by Zott (the German group that produces Jogobella yoghurts), expand its product range and enter a new market segment, milk desserts. “We also want to double sales of Zott products this year. It will only happen if we promote BTL because sampling helps us a great deal to boost our sales,” stated Romulus Dumitru, marketing manager of Delaco. Delaco has been Zott’s distributor on the domestic market since February last year and derived approximately 6 million euros from the sale of Zott products alone in the first year. German Zott group is a family business, founded in 1926, and one of the biggest dairy producers in Germany. It is the market leader with its kids dessert range Monte. The only Zott products distributed in Romania are the Jogobella yoghurts, Liegeois fresh cream puddings and Allgautaler cheese.