Delta Airlines to encourage passengers with a 20% price cut in September

Delta Airlines, which in June re-launched the Bucharest-New York flight after a ten-year hiatus, expects to maintain its passenger occupancy rate at 80% (a level registered during the first two months of flights) by slashing ticket prices by 20% outside the peak season. “We’re entering a weaker season and want to bolster leisure travel traffic. As a result, all the tickets sold in September will be around 20% cheaper both for Bucharest-New York flights, and for other important destinations to the USA, such as Seattle and Los Angeles,” said Corina Enciu, national manager at Delta Airlines. Out of the 10,000 passengers Delta carried during the first two months of flights on the Bucharest-New York route, leisure traffic accounted for the majority, but as the summer season has now ended the company’s representatives expect business class to register a rise in the occupancy rate. Delta Airlines re-entered the domestic market after a ten-year break. “When Delta withdrew from Central and Eastern Europe, it opted to develop on the American market. However, now it’s undergoing a new restructuring process and has launched several new routes. The Romanian market could not be ignored, because of its continued expansion,” said Corina Enciu. According to ZF estimates, given the number of passengers, the company registered revenues worth at least 3.5m euros on the Bucharest-New York route in the first two months.