Deutek gives up Düfa brand completely and sees sales up by just 1%

Varnish and paint manufacturer Deutek, held by American investment fund Advent International, gave up the Düfa brand name at the end of last year, which belongs to German group Meffert, former company shareholder, whilst paint sales went up by just 1%, to 30 million euros. Deutek expanded its product portfolio last year by acquiring two adhesive and mortar producers, Bengoss Comimpex and Scan, which generate 8.5 million-euro business. In all, Deutek’s business reached 38.5 million euros in 2008. Deutek started the renaming process in 2005, after Advent took over Düfa from German group Meffert and from businessmen Marius Ivan and Liviu Stan. “The contract with the former owner Meffert will allow us to use the düfa Deutek brand until 2010. In order to prevent any negative effects on the business, we initiated a renaming process, from düfa to Deutek as early as in 2005. After a three-year transitional period (during which the company was called düfa Deutek), we are now in the last phase – the company is now called Deutek SA,” Adrian Ion, Deutek’s marketing manager told Ziarul Financiar.