Dumarex sales 10% down

Deluxe perfume importer and distributor Dumarex Import-Export SRL, which controls the Dumarex store chain is currently in talks for a partnership with a Romanian investor, the name of which will be disclosed early next year. This would allow it to expand the existing store chain and to boost sales, which have dropped 10% this year, down to approximately 25bn ROL  ($718,000), Liviu Duma, deputy general manager of Dumarex said. “The reason for this decline is the obvious shortage of cash; if bread consumption has gone down, the perfume sales have gone down, of course, even though the people buying deluxe perfumes never worry about bread. At the same time, the free movement throughout the EU has led to a decline in the sales on the domestic market, in addition to the black market, which accounts for about 25% of the total market,” Liviu Duma said. Another reason for the decrease in sales was, as Duma explains, the opening of the Beauty Shop chain, which “has won over lots of people due to its concept.” Dumarex has closed four of its shops in Bucharest over the past two years, as well as its only store in Constanta. It now has four shops in Bucharest and is planning to open new stores across the country as of next year. Dumarex is currently in talks with a domestic investor, the name of which it will reveal early next year, in order to attain its goals. Dumarex was established in 1990, with Anca Duma as its sole shareholder. She also holds a fashion company, Dumarex Fashion. ZF