Electronics among the best sellers in hypermarkets

Electronics and home appliances are the second-leading product category in the majority of networks in terms of sales value, left behind only by foods, which take up over 60 to 70% of the shelf space in such stores. Over the last two months, the best-selling product category in the Carrefour network, in terms of value, were LCD and plasma TVs and laptops, according to the data provided by the company. Almost 4,600 LCD TVs have been sold in the company’s 15 hypermarkets since the beginning of the summer, which accounts for a daily average of 60 units. The best-selling LCD TV in Carrefour generated 2.3 million RON sales (1,100 units) from June through to August, data supplied by Andrea Mihai, Carrefour Romania’s marketing manager reveals. On a market estimated at 1.3 billion euros, and dominated by Altex, Domo and Flamingo, hypermarkets continue to be an alternative to specialist retailers. “Electronics and home appliances are the second most important category in our network, in terms of sales value, left behind only by foods, which generate about 50% higher revenues,” says Liviu Facaleata, Pic hypermarkets’ general manager.