Daniel Barbulescu
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Companii
Cum a ajuns Algida la 14% din piata inghetatei intr-un singur an: „Am investit cu circa 50% mai mult decat toti concurentii nostri la un loc”, spune seful diviziei de inghetata a Unilever
Daniel Barbulescu, seful diviziei locale de inghetata a Unilever, spune ca Algida va arunca in lupta si in acest an investitii masive in promovare si distributie. Compania a unificat distributia Algida si Napoca, ceea ce ar putea aduce o acoperire mai buna a m...
ZF English
How Algida came to account for 14% of ice-cream market in a single year
“We invested around 50% more than all our rivals put together,” says Daniel Barbulescu, head of Unilever's ice-cream unit, without providing further details about the net invested sums. He a...