DonCafe
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Strauss Romania estimeaza o scadere a afacerilor de pana la 10%, de la 80 mil. euro in 2009
Strauss Romania, producatorul cafelei Doncafe, estimeaza pentru acest an o scadere a cifrei de afaceri de pana la 10%, de la circa 80 de milioane de euro in 2009, a declarat, luni directorul...
Doncafé si-a luat de la Unilever manager de trade marketing
Compania israeliana Strauss Romania l-a numit pe Raoul Cojocaru, fostul Category Manager pe detergenti al Unilever, pe pozitia de Trade Marketing Manager. El o inlocuieste pe Ioana Doncea, c...
Doncafe producer's trade marketing manager comes from Unilever
Strauss Romania Israeli company appointed Raoul Cojocaru, a former Category Manager for detergents with Unilever, as Trade Marketing Manager.
Strauss a pierdut cota de piata, dupa rebrandingul cafelei Elita in Doncafe
Cel mai mare rebranding de pe piata cafelei, realizat in 2008 cu un buget de promovare de 6 mil. euro, prin care Elita a devenit Doncafe, nu a dat inca roade: grupul israelian Strauss a rapo...
Strauss loses market share after Elita's rebranding as Doncafe
The biggest rebranding on the coffee market, carried out in 2008 with a 6 million-euro promotional budget, which turned Elita into Doncafe, has yet to reap its benefits: Israeli group Straus...
Producatorul Doncafe si-a recrutat directorul general de la Heineken
Grupul israelian Strauss, producatorul cafelei Doncafe, a anuntat numirea lui Marius Melesteu la conducerea subsidiarei romanesti, la cateva luni de la plecarea lui Matanya Schwartz din comp...
Producatorul Doncafe se uita dupa achizitii. "Daca ar fi de vanzare divizia de cafea a Kraft, am cumpara-o!"
Matanya Schwartz, directorul general al Strauss Romania, companie care isi disputa primul loc pe piata cafelei cu Kraft Foods, sta cu ochii pe piata pentru achizitii si spune ca grupul are d...
Doncafé producer is on the lookout for acquisitions
Matanya Schwartz, CEO of Strauss Romania, a company that is fighting with Kraft Foods for the leading position on the coffee market, is keeping its eyes on the market for possible acquisitio...
Strauss, producatorul Doncafe, ataca piata cafenelelor
Grupul israelian Strauss, care isi disputa primul loc pe piata cafelei cu Kraft Foods, ataca piata cafenelelor din Romania, avand planificata deschiderea Doncafe Brasserie & Espresso Bar in...