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Three springs in Eastern Carpathians bring 100m euros into Coca-Cola's accounts
In 2002, when it paid Jean Valvis 40m euros for Dorna mineral waters, US giant Coca-Cola made a major step on the only market segment it did not have in its portfolio. Dorna Apemin added the three mineral waters that Coca-Cola still owns, Dorna, Poiana Negri a...
Cristina Roșca · 24.09.2009 · 16:38 · 2 min