Panfoods
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Companii
Sase companii fac legea pe piata cafelei de ani de zile. De ce sunt de neclintit din top jucatorii mari
Pe o piata estimata la 250-300 mil. euro, dependenta de brand scrie de mai multi ani acelasi clasament al companiilor mari, desi sunt in joc bugete anuale de promovare de peste 10 mil. euro. Cafeaua, ca si tigarile, creeaza dependenta de branduri (consumatorii...
ZF English
Six companies call the shots on coffee market
On a market valued at 250-300m euros, brand addiction has been leading to the same ranking of large companies for several years, despite the over 10m-euro annual promotion budgets thrown int...