Partnerships
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“If you don't have money to invest in the brand, rely on partnerships”
The first thing that companies give up in a time of crisis is investment in the brand, which is the wrong thing to do, according to marketing professor Colin Egan of IEDC - Bled School of Management in Slovenia.
Ioan Micula rules out partnerships with funds, considers floatation
Ioan Micula, one of the shareholders of the European Food & Drink group, the biggest player involved in the domestic food industry, which posted approximately 700 million euros in revenues l...
Roche banks on partnerships with local producers
The general manager of Roche Romania, Dan Zamonea, says he does not intend to challenge the leaders domestic pharmaceutical market, instead preferring to keep a low profile. The company, the...
Partnerships push Compa Sibiu profits up tenfold
Partnerships push Compa Sibiu profits up tenfold
2bn euro public-private partnerships in 2004
The infrastructure projects scheduled to be implemented through public-private partnerships could amount to more than 2bn euros next year, says Sorin Ovidiu Bota, state secretary within the...
British-Romanian partnerships
The British trade mission to Romania, whose members are meeting with Romanian officials in Bucharest and Constanta these days, has already shown results, as two pre-contracts were signed wit...