advertising
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Discovery: Advertising sales are up 64%
Advertising revenues of Discovery Networks Romania went up 64% in the first half of this year, against the same time in 2007, mainly due to the opening in January of the company's own depart...
Why are advertising investments cooling down?
"Net investments have not gone down, but up. This discrepancy comes from a lack of correlation between rate card prices and net ones. For television, rate card is no longer a sales tool as o...
Concurenta aproba preluarea Tempo Media Advertising
Consiliul Concurentei a aprobat astazi preluarea de catre Aegis Media a companiei de publicitate Tempo Media Advertising, considerand ca aceasta concentrare economica nu va afecta mediul con...
Ioana Iordache, Leo Burnett: in advertising cea mai mare cheltuiala este cea cu salariile
Ioana Iordache, directorul executiv al Leo Burnett, unul dintre cele mai importante grupuri de comunicare de pe piata locala, spune ca isi doreste ca brandurile locale si internationale ale...
30m euros for yoghurt advertising campaigns
In their battle over market shares, dairy industry producers have significantly increased their promotional investments in the first half of this year, after budgets went up by 13% from Janu...
Mirajul joburilor in advertising: Ce vor tinerii? Ce ofera agentiile?
"Se vorbeste mult despre salariile in publicitate si se stie ca in publicitate se plateste bine. Astfel, adesea, tinerii viseaza sa ajunga intr-o agentie fara sa aiba neaparat cunostinte in...
Mirajul joburilor in advertising
In timp ce unii tineri viseaza la salarii de 1.000 de euro inca din prima zi de angajare, exista si altii, mai putini, insa, care stiu foarte bine ce inseamna sa lucrezi intr-o agentie publi...
GMP Advertising castiga marele premiu la festivalul de publicitate Effie
Agentia GMP Advertising a castigat premiul Grand Effie cu campania "Povestea merge mai departe" pentru brandul Timisoreana, la cea de-a cincea editie a festivalului Effie care premiaza efici...
Astra-Uniqa invests over 2m euros in advertising
Astra-Uniqa, an insurer held by businessman Dan Adamescu and by Austrian group Uniqa, has budgeted expenditures worth over 2m euros for advertising, according to company representatives. Up...