beer
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Market paradox: we drink more beer than water
Romanians drink 60 litres of mineral water and 93 litres of beer per capita annually, according to the statistical data provided by the National Mineral Water Company (SNAM) and Romania's Br...
Beer sales down 12.3% in first quarter
Beer sales dropped by 12.3% in the first three months of this year from a year ago, to 3.1 million hectolitres, which makes this the first quarter in ten years with such a production decline...
Romaqua boosts water and beer production
Romaqua group, controlled by Octavian Cretu, in the first quarter boosted its mineral water production by 12% from a year ago, while volumes of bottled juices remained unchanged.
Eduardo Luz, InBev: We cannot expect growth of more than 10% from any brand
Eduardo Luz, the general manager of InBev Romania, says that beer producers cannot expect sales growth of more than 10% this year, for each of their brands, given that the growth estimates o...
Bergenbier's rebranding - the bet to recover ground lost in past year
Bergenbier, the beer brand with 100 million euros in sales (shelf prices) changed the taste, colour, label, bottle and message, after a year during which the visibility of the brand and of i...
Edwin Botterman leaves Heineken with a 30% market share
During Edwin Botterman's four-year term, Heineken Romania saw its revenues from sales double, multiplied its income nine-fold and got the first market share increase of the past nine years a...
Romanians spent 1.7bn euros on beer last year
Beer sales domestically rose by 6.7% last year from 2007, to 20.7 million hectolitres, according to brewers quoting the National Statistics Institute.
Ursus: Beer consumption could reach 115 litres per capita in 5 years
Stephan Maria Weber, president and CEO of Ursus Breweries, the brewer with the highest turnover on the Romanian market, says PET-bottled beer sales will stagnate after this segment reaches 5...
New head of marketing at URBB comes with new brands
Doron Zilberstein, the new Marketing Vice-President of beer producer United Romanian Breweries Bereprod (URBB), plans a brand expansion by the end of this year, and intends to introduce a ne...