brand
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Terapia on route to becoming a regional brand
The general manager of the Cluj-Napoca-based Terapia pharmaceutical group, Stephen Stead, says the management''s objective is to turn the name of the company into a regional brand. To this e...
intretinerea unui brand este un efort continuu
Wal-Mart incearca sa se alinieze noilor trenduri. In ciuda succesului pe care il inregistreaza in SUA, magazinele Wal-Mart inca se mai lupta pentru a-si delimita propriul teren. Unii dintre...
Competition between dealers of the same car brand?
The general manager of Renault Nissan Romania foresees tighter competition on the domestic car market amid a market decline after the boom seen in recent years. "The question I''m asking mys...
Un brand se construieste cu un nume nou si o idee veche
Ultimele tendinte in marketing la nivel de brand si nume iau in calcul diversificarea. Secretul succesului este acela al artei imprumutarii unei idei geniale si transformarea ei in ceva prac...
Jidvei restores brand emblem
Winemaker Jidvei has set out to develop real estate projects next year, as well as to modernise its storage facilities and establish new vineyards. This year the company invested about one m...
"Bunatati de la bunica", cel mai dinamic brand din grupul Orkla
"Bunatati de la bunica" s-a clasat pe primul loc la categoria "brandul cu cea mai accelerata crestere", in cadrul Orkla Advertising Awards de la Oslo. Evenimentul este organizat anual pentru...
Delta Distribution launches new brand, expects 23m-euro turnover
Delta Distribution launches new brand, expects 23m-euro turnover
Delta Distribution: Afaceri de 23 mil. euro si un nou brand
Delta Distribution: Afaceri de 23 mil. euro si un nou brand
Rita Clifton, un guru al brandului: Nu cunosc nici un brand romanesc
Rita Clifton, un guru al brandului: Nu cunosc nici un brand romanesc