brands
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La Fourmi's own brands headed to 30% of sales
La Fourmi supermarket chain concluded last year with sales in excess of $17 million, up more than 25% from 2002. The company will have its own bread factory as of this year, as well as a cen...
Italian furniture brands fight over Romanian market
Italian furniture brands targeting medium and high income clients began the battle over the Romanian market by opening showrooms. "Opening a showroom results into a sales boost, while the in...
Three Romanian brands, 40% of PC market
Three of the top five computer vendors in Romania in Q3 are Romanian companies. The latest IDC survey, which considered the systems sold by the companies under their own brand throughout Jul...
Major retailers introduce own brands
The major supermarket, hypermarket and cash & carry networks operating in Romania brought along their branded products. Even though such products account for only a small part of the sales a...