campaign
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How Papaya Advertising created the award-winning Cava D'Oro campaign with 400,000 euros
With a budget much smaller than its rivals', a campaign that was carried out over six weeks, with three spots broadcast on TV channels, brought Cava D'Oro brand of Alexandrion Group's portfolio a 4.6% market share increase and 35m-euro sales.
Pension company ranking after four-month campaign
Almost 4.1 million Romanians have joined one the 18 pension funds on the market, which includes 920,000 in the last ten days. The last ten days of the mandatory pension campaign brought an u...
Omniasig launches intensive promotional campaign
Omniasig, one of the top three domestic insurance companies, late last year launched an intensive promotional campaign worth several million euros. The campaign, which is designed to positio...
Amazon engages in recruitment campaign on the Romanian market
US-based Amazon, the operator of the largest on-line shopping portal, has rented 2 floors in an office project in Bucharest, real estate market sources say. The office space, which covers mo...
Election campaign comes to an end, Romanians to choose President
Election campaign comes to an end, Romanians to choose President
Aggressive ad campaign from Flanco
Flanco, one of the main electronics and home appliances retailer in Romania, is ready to invest several million euros in the most aggressive advertising campaign it has ever developed. "Flan...
Hypermarkets behind record recruitment campaign in Romania
All the Romanian newspapers have dealt with collective layoffs in the past few years. What will all those people do if they are kicked out of the "large industrial platforms," the authoritie...
RCA campaign pushed for late December
Insurance companies will be allowed to start selling their civil auto liability policies (RCA) for 2003 on December 19, according to the enforcement guidelines of the Law on mandatory civil...
RCA campaign waiting for the go-ahead
"We've heard there is a company that will spend more than half a million dollars. We'll try to 'storm' the market this year, too. We have almost 50,000 dollars prepared for advertising." Mug...