campaigns
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Campaigns planned prior to crisis will bring tens of millions of euros on advertising market
The advertising market, put at 500-600 million euros, is under threat from the reduction in companies' promotional budgets in the context of the crisis, after it had recorded two-digit growth for several years.
30m euros for yoghurt advertising campaigns
In their battle over market shares, dairy industry producers have significantly increased their promotional investments in the first half of this year, after budgets went up by 13% from Janu...
Retailers take image campaigns to prime time
Promotion on national TV channels is a communication policy only leaders of supermarket and hypermarket segments embrace, with the high costs compared with other promotion ways as one of the...
Affordable cars, the stars of advertising campaigns
The prospect of the levelling of the car market this year has made car dealers more interested in the affordable cars segment, which has been the growth base of the domestic car market for m...
Terapia campaigns to conquer Poland with Faringosept
Terapia campaigns to conquer Poland with Faringosept
Terapia campaigns to conquer Poland with Faringosept
Terapia campaigns to conquer Poland with Faringosept