coffee market
3 articole · RSS
ZF English
Six companies call the shots on coffee market
On a market valued at 250-300m euros, brand addiction has been leading to the same ranking of large companies for several years, despite the over 10m-euro annual promotion budgets thrown into the battle.
ZF English
Strauss loses market share after Elita's rebranding as Doncafe
The biggest rebranding on the coffee market, carried out in 2008 with a 6 million-euro promotional budget, which turned Elita into Doncafe, has yet to reap its benefits: Israeli group Straus...
ZF English · Coffee
Primola chocolate producer re-enters coffee market
Supreme group, a major sweets producer domestically, is readying to launch Saga coffee on the market, about eight years after the sale of its coffee brands to Kraft Foods.