hectolitres
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ZF English
Promotional investments will take Skol's sales beyond 1 million hectolitres
United Romanian Breweries Bereprod (URBB), the local branch of Dutch beer producer Carlsberg will invest more than 9 million euros (rate card) a year in order to promote the Skol brand, 25% more than it spent in 2007. "This year's investments in promoting the...
ZF English
Interbrew reports sales topping 3.4 million hectolitres of beer
Interbrew Romania, the third largest competitor on the local beer market, saw a 30% rise in its sales volume to 3.4 million hectolitres last year. Interbrew, the local branch of InBev report...