ice-cream
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How Algida came to account for 14% of ice-cream market in a single year
“We invested around 50% more than all our rivals put together,” says Daniel Barbulescu, head of Unilever's ice-cream unit, without providing further details about the net invested sums. He adds Algida is set to make heavy promotion and distribution investments...
Still room for growth on ice-cream market: Betty Ice producer sees 20% increase
Betty Ice ice-cream producer targets 20% turnover growth this year against 2009, with the same promotion budget it has banked on in recent years, of around 300,000 euros.
Betty Ice posts 20% growth
Betty Ice, the biggest Romanian ice cream producer in terms of sales, in the first six months saw a 20% sales growth from H1, 2008. HoReCa turnover is falling, though, on consumers’ shrink...
Heatwave drives water, beer and ice cream sales up 15-30%
This year's first heatwave set the tone for rises on the main seasonal markets, which recorded weak sales in the first six months of the year as a result of the consumption decline and of a...
Local ice cream producers do not join multinationals in promotion budget war
The biggest Romanian ice cream producers are expecting 10 to 30% increases in sales this year, even though their promotion budgets seem insignificant compared with the investments of Unileve...
Ice-cream maker Alpin sees 20% growth
Alpin 57 Lux, a company based in Alba Iulia and one of the main ice cream producers on the domestic market, estimates turnover to reach 10 million euros this year, an increase of 25% on 2005...
Rain can't stop 5m euro ice-cream investment
Rain can't stop 5m euro ice-cream investment