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Ursus: Beer consumption could reach 115 litres per capita in 5 years
Stephan Maria Weber, president and CEO of Ursus Breweries, the brewer with the highest turnover on the Romanian market, says PET-bottled beer sales will stagnate after this segment reaches 50% of the overall market, from a current 47%.
Multinationals sell over 1.5bn litres of beer in 2007
The local beer market topped the one billion-euro mark last year, and reached a volume of 19.4 million hectolitres, up by just 9.6% against the same time in 2006, when 17.7 million hectolitr...
700m litres of beer consumed over summer months
The high temperatures, the tens of millions of euros spent on promotion, as well as over 125 available brands have brought beer consumption over the summer period to 700 million litres, with...
One billion litres to quench thirst
One billion litres! This is the amount the mineral water bottlers estimate the market will drink up this year, should the excessive heat wave linger around. "If the high temperatures registe...