ZF English · Soft Drinks
PepsiCo involves customers in its brand development
Calin Clej, marketing manager of PepsiCo International's CSD (carbonated soft drinks) unit in Romania, believes that the change of the image for PepsiCola products is a strategy to involve young consumers, which will aid the CSD market to continue expanding
Mihaela Popescu · 12.04.2007 · 20:48 · 2 min
