ZF English · Banks
Erste rebranding of BCR starts in September
September will see the Austrian-based bank Erste launch its rebranding campaign for BCR. The new image of the largest Romanian bank will incorporate Erste's trademark red and blue colours, but the BCR name will remain unchanged, Andreas Treichl, executive vice...
Razvan Voican · 07.08.2007 · 20:32 · 3 min