promotion
19 articole · RSS
Auchan does not invest in promotion to keep shelf prices low
Regis Mougel, general manager of the Auchan Romania hypermarket network, says fewer investments in promotion and more directly imported goods, form part of the company's strategy for reducin...
Image Promotion si McCann Erickson lanseaza noua Fanta Pink Grapefruit
Agentia de relatii publice Image Promotion si agentia de publicitate McCann Erickson se ocupa de comunicarea pentru lansarea noului produs al companiei Coca-Cola, Fanta Pink Grapefruit, a de...
Interbrew spends over 55m euros for promotion
Interbrew Romania, the third largest player on the local beer market invested over 55 million euros (rate-card) last year to promote all the beer brands in its portfolio, says Mihai Ghyka, g...
Visual Promotion, 5 mil. euro in ambalaje
Compania Visual Promotion, activa in domeniul tiparului industrial, a finalizat o investitie de aproape 5 mil. euro intr-o unitate de productie de ambalaje. "Am investit anul acesta 1,5 mili...
Orangina allocates 40% higher promotion budget
Irit Mazor, vice-president of business development for Orangina, says this year''s promotion budget is 40% higher than in 2005. "To strengthen the presence of the brand on the domestic marke...
Nestle doubles budget for Maggi promotion
After increasing its sales of spices by over 40% last year with a remarkable ad campaign to promote the Maggi brand, food producer Nestle Romania is allocating a double budget for a similar...
Interbrew spends more on promotion
The new general manager of Interbrew, the third leading player on the domestic beer market, says the media promotion expenses for every hectolitre of beer sold were 33% higher this year. "We...
Angelli to spend 1m euros on promotion
Angelli to spend 1m euros on promotion
Citroen takes over promotion in Romania
Citroen takes over promotion in Romania