shawarma
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ZF English
Fast-food giants tap into shawarma niche
The battle on the fast-food outlet market is gaining momentum after major players such as McDonald's, KFC or Burger King added sandwiches resembling shawarma to their menus, with a 150-200m-euro market being at stake.
ZF English
Burger King: Competition with shawarma places is on the rise
The Romanian crisis modified the consumer behaviour of Romanians, who migrated from traditional restaurants to fast food restaurants, and then to shawarma places.
ZF English
Shawarma - a 200m-euro business per year
Romanians pay over half a million euros for shawarmas every day, a market worth 200 million euros per year, i.e. 10% of the overall fast food market in Romania, writes BUSINESS Magazin weekl...