soft drinks
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Beer wins battle with soft drinks and water, despite consumption decline
Beer consumption, which last year reached 78 litres per capita, is in line with the European average, with beer as one of the few beverages with which Romanians can keep up with Europeans.
Efervescenta in soft drinks: Coca-Cola Hellenic detine jumatate din piata sucurilor cu bule
Unul dintre cele mai mari branduri din lume, Coca-Cola detine suprematia pe piata romaneasca a bauturilor racoritoare inca de la inceputul anilor ‘90, fiind sustinut la nivel local de inve...
Gigantii din soft drinks merg in criza pe strategii diferite: Pepsi pluseaza cu 150 mil. dolari in cea mai mare fabrica din Europa. Coca-Cola taie la sange din cheltuieli
De la intrarea pe piata, in 2005, Pepsi incearca sa ajunga din urma Coca-Cola mizand pe investitii masive in productie si marketing. De cealalta parte, Coca-Cola taie drastic din costuri si...
Four players vie over 15 million-euro market
Pepsi is throwing a new brand into the battle with Tedi, Santal and Cappy Junior on the market of soft drinks for kids.
Pepsi expects 7% increase in soft drinks market this year
Although soft drinks consumption on the Romanian market slowed down its growth rate starting in the second half of last year, Mike Holmes, president of Pepsi Americas Romania, the second lar...
Cum isi adapteaza gigantii Pepsi si Coca-Cola strategiile locale in contextul crizei mondiale
Dupa ce si-au vazut afacerile crescand cu un ritm anual de peste 20% in perioada 2004-2007, Coca-Cola si Pepsi - cele doua multinationale aflate in fruntea clasamentului din industria soft d...
Dragos Militaru: Diminuarea ratelor de crestere este marea schimbare pe piata in acest an
Dragos Militaru spune ca Romania se afla in Top 10 contribuitori la cresterea globala a Coca-Cola