sophisticated
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ZF English · Companies
P&G awaits "triggering point" for sophisticated products
Jose Medran, the general manager of Procter & Gamble Romania, the most important player on the personal care products market, believes once they reach the "triggering point", all categories in their product range will witness a rise in the volume of sales
ZF English · Brewers
Ursus expects more sophisticated consumers
Dan Paucean, the manager of the Ursus brewery in Cluj-Napoca, says EU integration will lead to a diversification of brands present on the market. "We expect to have consumers that are much m...