What is the connection between the London City and Poiana Brasov? Well, it is the sterling pound. Its declining rate against euro will make a difference for the accounts of the hotels operators in Tampa area. The Romanian tourism, still not tied to the euro, could benefit from the euro’s growth as compared to other currencies, such as the pound or the dollar, because the British or American tourists will have to pay more for a journey in EU than they did several years ago.
Skiers will have to pay some extra 35 pounds (50 euros) for a trip this winter, following euro’s appreciation against the pound. Travel agencies estimate the differences will become even more obvious for the shopping done in the resorts, according to an analysis published on the website of the British daily The Guardian.
Countries such as Bulgaria, Romania or Norway, located outside the euro-zone, are expected to see a good evolution this season, the quoted daily adds. Yet, Romania will have to face competition from the US, since the dollar has decreased as compared to the European currency, so that journeys in the US will be cheaper, as well.
Will the Romanian hotel owners know how to profit from the competitive edge over Austria, for instance? “Ana Hotels will maintain its tariffs in pounds, mainly because the British market is the most important to the hotels in Poiana Brasov,” Radu Lisenche, manager of Ana Group’s hotels in Poiana Brasov (Sport, Poiana and Bradu) told Ziarul Financiar. “About 60% of last season’s foreign tourists were British and we plan to better promote ourselves on this market,” he added. bogdan.neagu@zf.ro