European Drinks, 25m-euro investment in mineral water

European Drinks, held by the Micula brothers, last year invested over 25 million euros in boosting production capacities for mineral water and in launching a new brand onto this segment of the market. “The launch of the new Hera mineral water brand took a few years, and was sustained by investments in setting up and collecting the water source in the Stana de Vale area (in the Apuseni mountains). We also had to build a 25 kilometre water pipe, and conduct market research and marketing studies,” stated Viorel Micula, chairman of European Drinks. European Drinks, the bottler of Izvorul Minunilor mineral water, increased its bottling capacity for soft drinks and mineral water by 162,000 litres per hour, by setting up three production lines bought in Germany. “We are confident that our company will produce much more than 150 million litres of natural mineral water. We are interested in expanding onto the European Union market, now facilitated by Romania’s accession and by everything this involves,” said European Drinks representatives.