Farmec expands abroad

Cluj-based cosmetics manufacturer Farmec will open a representative office in Budapest this year, intending to own three branches on external markets by the end of 2008. According to company information, the foreign branches will include both distribution centres for the company’s products, as well as actual stores. The three branches will mainly sell cosmetics from the Gerovital H3 range, with the company’s expansion plans coming in a response to the huge demand for these specific products. Horea Turdean, marketing and sales manager for the company states the main reason behind expansion is, “Cosmetics in the Gerovital H3 range account for 90% of the total products exported by Farmec. This prompted us to open our own representative offices in countries where the demand for Gerovital H3 skin creams is very high”.