First Jacobs coffee shops open in former Nescafe locations

Kraft Foods Romania, which derived turnover worth around 150 million euros last year, has opened two Jacobs coffee shops on the site of the former Nescafe coffee shops, following a partnership signed with Amireh Mahmoud, owner of the locations. The two coffee shops, controlled by Mahmoud, are located in the Bucuresti Mall and Plaza Romania shopping centres, owned by the Turkish group Anchor. The coffee shop in Bucuresti Mall was opened eight years ago and is controlled by Mahmoud through A.J.A. International, while the coffee shop in Plaza Mall is operated through Amireh Impex. During this time, the coffee shops operated in partnership with Nestle, producer of the Nescafe brand. “We signed two-year contracts with Nestle. At the end of last year, we decided not to renew our contract with them, and instead, work with Kraft, namely the Jacobs brand. This contract, however, is for a four-year period,” said Amireh Mahmoud.