The first e-book reader to be launched by a Romanian company costs 150 euros and will be available for sale in two weeks’ time. In mid-December the Brașov-based Allview will also tap into this market with a 200-euro tablet.
Romanian companies Televoice and Visual Fan, which have each
reached turnovers of millions of euros in the last few years, by
selling GPS systems and other IT&C gadgets under their own
brands, will enter one of the latest segments of competition in the
IT sector: tablets PC and e-readers next month.
Televoice, a company held by businessman Liviu Nistoran, will
launch Evobook – an e-reader, which will cost 150 euros, next month
and a tablet based on Google’s Android operating system, in the
first quarter of next year.
Evobook, the first reader of e-books that uses the e-ink technology
to be launched by a Romanian company, will sell 500 to 1,000 units
next month, estimates Liviu Nistoran, president and owner of
Televoice, who relies on price, Romanian language support and
content to hit this target.
Visual Fan will launch a tablet PC running on Google Android 2.1
operating system, with a 7-inch screen (similar to Samsung Galaxy
Tab), and WiFi. The gadget called “Tableta PC Allview AllDro” will
be available in several store chains as of mid-next month at a
price of around 800 RON (200 euros), Lucian Peticilă, general
maanger of the company, told ZF.