FMCG retail fell by 16.5% in the first four months of this year
against the similar period of 2009, after the 11% contraction
recorded in 2009, shows a survey conducted by market research
company MEMRB.
The first four months of the year have seen even modern retail,
which usually grows by eating into the market share of small
convenience stores, on a downward trend: sales per square metre
were down by 7.6% in RON in the mentioned period. The decline,
however, is half that recorded in traditional retail (kiosks and
other small stores).
“I estimate the value of sales per square metre in modern retail
will fall by 10% in 2010 against last year. If consumer psychosis
continues on medium term, we could see a market decline in 2010 as
well,” said Marius Caluian, general manager of MEMRB Romania and
the Republic of Moldova.
ZF English
FMCG retail down 16% in first four months
FMCG retail fell by 16.5% in the first four months of this year against the similar period of 2009, after the 11% contraction recorded in 2009, shows a survey conducted by market research company MEMRB.
