Fostera??s to enter Romania

The Australians at Fostera??s, one of the top ten players on the international beer market, intend to enter the Romanian market, with talks thus far ranging from imports to actually having the beer made at one of the factories of the brewers that have such facilities in Romania. “At the moment, we are reviewing our possibilities to enter Romania, but we have not yet decided how, with whom and when we can enter this market,” says Linda Bain, Corporate Affairs Director of Scottish & Newcastle, an important British player on the international market that holds the rights over Fostera??s for the European countries where the Australians are not yet present. “We are currently in talks with a number of companies,” says Linda Bain, without naming any such company. Beer market sources say that a team of Scottish & Newcastle and Fostera??s representatives was recently in Romania in order to survey the market. The same sources say the Australians are in talks with Martens Romania, the branch of Belgiuma??s number four brewer for a possible production and bottling of some brands at the lattera??s facility in Galati. “I am now negotiating with several players and not necessarily in view of a sale but also in view of partnerships,” says Vasile Ioanta, Martens Galati general manager. ZF