Franchise market reaches 900m euros

The franchising system is playing an increasingly important role on the Romanian market, with local companies generally on the lookout for big franchisers, such as Ikea, which is in advanced talks for its entry on the Romanian market, says Razvan Blid, a consultant with CHR Consulting. a??Everyone who has 15,000-20,000 euros to spare would like a McDonalda??s or KFC-style franchise, while investment in such a restaurant comes to 400 to 500,000 euros. On the other hand, there are no major investors in Romania that currently use this system, though the market is growing,a?? Blid explained. He believes the large multinational companies are reluctant to enter markets that have not yet proven themselves and that this is why the franchising market in Romania is still in its early stages. a??The issue of money in Romania can also be seen with the franchising business. Banks and leasing companies are not offering enough to the companies that are developing in this system.a?? ZF