Fuji Film boosts Sititech sales

Sititech, sole distributor of the Fuji Film products in Romania, estimates to post 10 million euro turnover in 2003, up 50% from the 6.6 million euros last year. “We anticipate an overall growth of this market, fuelled by Romania’s positive economic development,” said Nicholas Sitinas, chairman of Greek-held Sititech. Even though the import and distribution of Fuji Film products make up the bulk of Sititech revenues, the company is also Sharp dealer on the domestic market, for which it sold 600,000 euros’ worth last year. “Last year we also sold prepaid cards for the main mobile telephony operators in Romania, MobiFon (Connex), Orange Romania and Cosmorom, which totalled 1.5 – 2 million euros,” Sitinas adds. He says about 5 million photographic films are sold every year in Romania and Fuji Film accounts for nearly 20% of the market. “This makes us the number three photographic film supplier, yet we are actually number two in terms of business volume, considering the photo processing minilabs,” Sitinas specified. ZF