HappyFood expected in Romania

The presence of big international chains operating fast-food restaurants is still relatively low in Romania. Nevertheless, HappyFood Corporation SRL, the owner of the HappyFood fast-food restaurant brand (Italian cuisine), announced it would enter the Romanian market in the next 2 months. Another two companies that have voiced their interest in Romania are Hipopotamus network and Quick chain, which will most likely arrive in 2005. HappyFood announced it planned to open 30 restaurants over the next 3 years, opting for the system of franchises granted to interested investors. The main reason behind the decision to enter the Romanian market is the positive response the big chains operating fast-food restaurants have received, the company’s representatives told Ziarul Financiar. ZF