HappyFood opens 8 restaurants in 2005

Romanian Italian restaurant franchiser HappyFood plans to open three more restaurants by the end of the year to add to the five already opened since the beginning of 2005. “We now have five restaurants: 2 in Arad, and one each in Iasi, Brasov and Ploiesti. We want to open three more, in Piatra Neamt and Bucharest, by the end of the year. The investment in these locations depends on the concept of the restaurant, and ranges from 50,000 to 120,000 euros,” said Horia Blid, Logistics Manager with HappyFood Romania. Out of the five HappyFood restaurants on the Romanian market, only one of the two restaurants in Arad belongs to the franchiser, with the other four held by franchisees. “We opened the first restaurant in Iasi because that”s were we got our first application from. We now have a lot of franchising applications and need to consider carefully the company to which we will grant the right to open a HappyFood restaurant,” Blid said. HappyFood is part of the Accaeffe Group: a major Italian food industry franchiser that entered Romania early this year. ZF