Heinrig to bring Davidoff cigarettes to Romania

Spirits importer Heinrig Romania, a German-held company, intends to bring the Davidoff cigarettes to Romania as of next month, one of the best-known premium brands in the industry. “I expect Davidoff cigarettes will have a positive impact on Heinrig’s activity, because there is a demand for this type of cigarettes and people are already purchasing it from abroad,” said Ana Maria Strauss, general manager of Heinrig. Currently, spirits account for 80 to 85% of the total sales, but when the company starts selling Davidoff, the share of spirits in the total sales is expected to go down. For this year, the company estimates business worth 37 million euros, more than in 2005, when it reported 33.8 million euros in business. Currently, the company’s vast portfolio includes seven key products, capable of generating profit for the group, among which Cutty Sark scotch, De Kuyper liqueurs, Riemerschmid syrups, Drambui, Sierra Tequila, Pitu and Courvoisier, having been recently been secured following the takeover of Allied Domecq by Pernod Ricard. In the first six months of the year, Heinrig has budgeted business worth 20.5 million euros, up from the similar period of last year, when turnover stood at 14.6 million euros. According to Strauss, the increase comes amid a surge in the customers’ confidence in products imported by Heinrig.