Image, sound and text via Connex

Until such time comes that the third generation mobile telephony is introduced in Romania, we will have to grow accustomed to multimedia messaging first. This is a very trendy technology Europe-wide right now and Connex is rallying. The Romanian mobile telephony operator has launched its own MMS (multimedia messaging system), with Siemens Mobile launching Siemens M55 handset on the Romanian market at the same time. Connex MMS is available only to post-paid subscribers at first and may later be expanded to pre-paid users. Why has Connex not introduced such a service on the Romanian market any sooner? Ted Lattimore, President and COO of Connex explains: “We believe that launching MMS based services at this time ensures that the technology and standards have sufficiently matured to permit us to offer a compelling and reliable set of applications to our clients.” Rival Orange launched its own MMS service a year ago. Connex’ Lattimore feels the Romanian market was not ripe for multimedia messaging back then. “The investment and the tariffs would have been higher back then. Both technology and implementation are cheaper now. Back then, even the market was too small for such a service,” Lattimore told Ziarul Financiar. ZF