Ioan Niculae, owner of the Interagro group, starts production of biscuits and waffles in a Zimnicea plant after several months ago he entered the market of processed fish, wine and vegetables, segments of the food industry with at least one billion euros in estimated sales per year.
The group of the Teleorman businessman grew this year despite
the crisis and the consumption decline, with Niculae registering at
least five companies with production operations with the Trade
Registry in 2010. Whilst so far Niculae’s business mainly focused
on production of grain and of chemical fertilisers, livestock
rearing and tourism, the companies set up in 2010 close the circle
of activities with fish processing, dairy, bakery products and wine
production.
According to data from market research company MEMRB, the fast
moving consumer goods market is estimated to be worth 20 billion
euros, with sales down 7% in the first eight months of this year
against the similar period of 2009.