Cluj-based lingerie producer Jolidon is planning to enter the Russian, Chinese and Japanese markets, after it conquered the French and Italian markets with its “Made in Romania” products.
After taking over Argos last year, Jolidon became the top domestic producer of lingerie and posted a surge in sales, especially at the level of international sales.
Overall, the company logged over 30% growth in the first half of 2005, compared with the corresponding period of 2004.
“Jolidon Italy derived turnover worth about 5 million euros in 2004, and witnessed 15% growth in the first half of 2005, despite the Italian economy recession and the devastation caused by the impact of illegal imports of textiles from Asia. Yet, the most spectacular evolution of this year was witnessed by Jolidon France, which in the first half of 2005 managed to double its 2004 turnover, as the targeted niche in France was the market of independent specialised boutiques,” Jolidon officials told ZF Transilvania.
The company plans to strengthen its presence on Eastern European markets in 2006, mainly in Russia, which the company officials deem as having the highest potential in Europe in the field of lingerie.
“Part of our projects for 2006 are meant to identify opportunities on the Asian market, especially in China, Japan and Hong Kong, where brands of European origin are extremely popular among consumers. At the same time, we plan to consolidate our position on the Romanian market, to position the brand in the medium-top segment of the lingerie and bathing suits segment, to expand our network so that in 2006 we should have the largest network of stores in the fashion-clothing, as well as to boost our customer network on the European market and particularly in countries that have Jolidon subsidiaries: Hungary, France and Italy, Jolidon officials also said. transilvania@zf.ro