Lecom expects 5.2m euro turnover

Lecom, the sole importer of Inktec and Pelikan office supplies and stationery products in Romania, estimates turnover to reach 5.2 million euros this year, up more than 30% from last year. “We went through a very good period last year, which continues in form of a similar growth pace at the moment. After having the sales go up 37% last year, we intend to attain a similar performance this year, mainly based on the new commercial strategy,” Gunther Wotsch, the company’s majority shareholder told ZF Transilvania. The company will expand its store network by opening ten new sales points this year for which it has more than 500,000 euros set aside. “Having your own stores is the safest distribution network as it provides for a much greater stability compared with the ‘borrowed’ networks,” Wotsch explains. Lecom Birotica Arad, which covers the Transilvania-Banat area currently, has two warehouses in Cluj and one in Timisoara and Medias each, as well as eight stores in the region and a network of 400 affiliates. “We expect to see the highest growth from the segment of end clients, though the significant revenue continues to come in from the distribution through hypermarkets and specialised stores,” Wotsch said. “The consumption behaviour has radically changed from cheap to quality products, a trend that is manifest even today and is justified by the higher quality requirements, as well as by the consolidation of the ROL’s buying power,” Wotsch added. ZF