Longing for the elusive 1%

Were it to attract at least 1% of the conferences organised by the associations of this world every year, Romania would gain 15 million euros more annually, said Tom Hulton, head of international relations of IMEX Frankfurt, during the “Promotion and business opportunities for the Romanian meeting industry” seminar. “There’s an association behind every product you see. There’s an international association for mineral water for instance, there’s also one for furniture and so on. All these associations hold annual meetings,” Hulton says. IMEX Frankfurt is one of most important “Fairs of all fairs” in the world, which brings together meeting, conference, seminar and event specialists every year. ZF