Lotto importer targets 12m-euro sales

SSD Sport System Development, distributor of Lotto sportswear brand in Romania, has budgeted sales worth 12m euros for this year, 25% higher than last year, when sales reached 9.6m euros. “Total sales will exceed 12m euros by the end of this year. We will sustain our overall fast expansion policy, which is related both to investments in the opening of new Lotto stores, and to progressive growth for the other brands the company sells,” explains Mirela Rosca, CEO with SSD Sport System Development. This year, the company has already made investments topping 100,000 euros in a Factory Outlet type mono-brand store in Constanta. SSD is going to open another five such stores in Oradea, Sibiu, Brasov, Craiova and Targu-Mures. At present, the company owns 20 Lotto and Stonefly mono-brand stores and a network of over 60 outlets. Products of sportswear companies are sold both through specialised stores, and through supermarket networks. So far, SSD Sport System Development has grown in line with the pace set for this year, posting sales worth 5.5m euros in the first half, up 25% compared with the similar period of last year, when sales amounted to 4.2m euros.