Marfin rebrands local branches

Egnatia Bank and leasing company Egnatia Leasing, the local subsidiaries of the Greek financial group Marfin, will take on the identity of their shareholder. The NBR (Romanian central bank) has approved the name change from Egnatia Bank to Marfin Bank Romania in mid-May. “The logo replacement process will be completed by early July,” explained Stylianos Sofianos, president and general manager of Marfin Bank Romania. However, he did not specify what the total investments involved in the rebranding process amounted to. In addition to changing their visual identity, the Greek are also preparing a media campaign to promote their new identity. At present, the bank operates a 24-branch network, via which it distributes its products, and a leasing company. Marfin Investment Group (MIG), the financial investment arm of Cyprus-based Marfin Popular Bank, merged last year with Egnatia Bank and with Laiki bank, thus creating one of the largest financial groups on the Greek and Cypriot markets.